Farmer Cycles is a BMX MTB Track Road team, who’s moto is “Because Everyone Needs a Gaggle.” Anyone is welcome to their team.
Farmer Cycles signature look is to wear plaid as they tackle every track. I created this logo and branding system for their team using actual photos of the team in action. I created a custom plaid design. The custom plaid was used for the one of a kind jersey material shirts and other materials to help the team stand out.
The Farmer Cycles branding also has an abbreviated version that is just FC for use on documentation where the full logo and/or name appear.