The purpose of Wordplay is to research, design and produce a breadth of work that proves graphic designers can be a part of making sustainable packaging options for shipping materials and maintain design standards.
I created Wordplay to show the importance of sustainable design when choosing production materials and applying those techniques to graphic design solutions. I created a series of sustainable subscription and gift boxes under the fictitious brand Wordplay. Each box has a different theme intended to reach different audiences, but they are all under the same Wordplay branding.
Creating this project brings together a combination of aspects that express who I am. I appreciate good humor, thoughtful design, educating others, giving gifts, and giving back. This project demonstrates that design does not need to lose its integrity to be sustainable and the importance of eliminating the negative impact of shipping materials on the environment. Sustainable design is crucial because it reduces the use of non-renewable resources, decreases waste, and promotes a healthier environment.
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